Depends on the game. By which I mean the players involved in the game. Some players are more proactive than others. Players have good and bad days too. Sometimes they just aren't as engaged in the game.
Anyway, I hold off on asking for rolls. I want the players to have a chance to be proactive about their investigation. I want them to tell me what they're doing, instead of having them wait until I press them for options. Sometimes they'll walk into a situation and start talking and sometimes they'll walk in and ask to roll a die. I have to give them a chance to do what they're going to do before telling them if they should make a skill check or not.
If players aren't taking the initiative to tell me what's going on, then I'll prompt them for it. Ask what kind of social roll they'd like to make or how they're intimidating/questioning/impressing/flirting/etc with someone.