In the description of lightning lure (SCAG, p. 143), it says:
You create a lash of lightning energy that strikes at one creature of your choice that you can see within range. The target must succeed on a Strength saving throw or be pulled up to 10 feet in a straight line toward you and then take 1d8 lightning damage if it is within 5 feet of you.
Does that mean that I can vary the distance the creature is pulled? Like am I able to just pull it 5 feet as opposed to 10?