Reading the battleplan abilites in the Core Book, I was wondering if you are considered ally of yourself and the guide says nothing about it. So, can you be considered ally of yourself?
This depends on the Battleplan being used, and is in the wording of the exact battle plan.
For example "GO TO GROUND" states
. . .each friendly character who follows the character's orders gains cover, does not suffer blast damage, and does not block LOS until he moves, is placed, or is engaged.
Whereas "RECONNAISSANCE" specifies
. . .the character and each friendly character who starts his activation in his command range gains the Pathfinder ability.
This means that if the character shouting the plan is not specifically mentioned, they are not included based on this precedent.