Begin and End With The Fiction
No-one on either side of the table really "makes moves". The moves come from what happens in the fiction, more specifically, from what the players have their characters do in response to that fiction.
From the SRD Gamemastering chapter, Principles section (emphasis mine):
Make a move that follows. When you make a move what you’re actually doing is taking an element of the fiction and bringing it to bear against the characters. Your move should always follow from the fiction. They help you focus on one aspect of the current situation and do something interesting with it. What’s going on? What move makes sense here?
For example, The GM lays out a situation, "A bunch of troglogroths¹ aproach you. They look aggresive. What do you do?"
The moves result from what the players do next. This could be "do nothing and look at the GM to see what happens next." which probably leads to the troglogroths initiating combat (because nothing in the fiction says they can't).
¹ Thank you @edgerunner. I have no idea what a troglogroth is but its a cool name and I'm using it a lot from now on. :-)