Intensified Spell does not improve the damage of a spell per se, but increases the damage cap. Let's look at fireball (emphasis mine):
A fireball spell generates a searing explosion of flame that detonates with a low roar and deals 1d6 points of fire damage per caster level (maximum 10d6) to every creature within the area.
Damage is based on your caster level, but it does not increase after CL 10, because of the cap in the spell description. This cap, i.e. the "maximum number of damage dice", is modified for an intensified fireball:
A fireball spell generates a searing explosion of flame that detonates with a low roar and deals 1d6 points of fire damage per caster level (maximum 15d6) to every creature within the area.
Note that a CL 10 fireball and a CL 10 intensified fireball deal the same amount of damage, but starting at CL 11, an intensified fireball's damage is higher than a regular one's.